Vancouver, BC
408 - 55 Water Street
Vancouver, BC
V6B 1A1
Point Roberts, WA
145 Tyee Dr, #3007
Point Roberts, WA
98281
Leveraging Product-Led Growth (PLG) frameworks is a world-class strategy for achieving Product-Market Fit faster.
I work with businesses to create total alignment between engineering, marketing and sales with PLG best-practices that drive real results.
Product-Led Growth (PLG) is a product-focused strategy that leverages actual usage analytics alongside sales and marketing data to discern where each user is in their purchase journey, what they love about your products, and how to apply smart tactics that make them buy, stay, and grow.
PLG tactics:
Attract users with an unforgettable value proposition
Acquire them with a frictionless sign-up process
Activate their usage and belief in your product
Convert them into paying customers
Expand their reliance on you and your products
Attract the next customer cohort
The happiest prospects-turned-customers are the ones that use your product the most often.
Data-driven PLG motions efficiently tie the search for product-market fit together with lead qualification in a way that engineering, marketing and sales teams all benefit. In short, it is one of the highest ROI growth strategies out there.
There are several simple actions that can be taken to jump-start Product-Led Growth motions at any business.
I'll walk alongside your team and use proven frameworks and processes that help select and implement the right ones for you.
Schedule a call to supercharge your growth.