Strategy & Tactics
that create

Choosing the right marketing strategy and tactics can make all the difference. I help teams refine their strategy and select tactics that achieve real product-market fit with their ideal customers.

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Strategy

Whether your team already has a formal marketing strategy, or it's time to start anew, I help companies formally define and find the best approach for targeting their ideal customers. Leveraging BriteGrowth processes and frameworks via coaching or embedding in your team, I help build and enhance strategies with tools such as:

Intelligent Product Positioning

Enhanced Market Segmentation

Competitive Research

Independent Win-Loss Interviews

Account-based Marketing

Tactics

The list of marketing tactics available to growth hackers is endless and can often seem overwhelming.

I help select tactics that make the biggest impact on your bottom line, implement them with repeatable processes, and apply measurement systems that drive continuous improvement.

Let's Talk Tactics

Marketing is Complex, Like this Cool Gear Animation

BriteGrowth can make your marketing run like a Swiss watch..

Technical Products Need Technical Marketing

Successful marketing campaigns get inside the head of your technical audience in a language and location that resonates with them.

I use my engineering background to create tactics and messaging that capture the heart, mind, and wallet of the cynical technical buyer to make your revenue generation engine run like a well-oiled machine.

A Smarter Way to Grow.

Why create something that already exists? I have frameworks, processes, and experience that win more deals.

Win-Loss Interviews

My in-depth win-loss interviews give you a 3rd-party perspective on why you won or lost that last deal.

Competitor Research

Your competition's stuff is complex and often tough to benchmark. I'll help uncover their differentiators and sales strategies.

Account-Based Marketing

Getting into the heads of each and every stakeholder is the key to enterprise sales. I equip teams with the ABM tools they need to target their ideal customers.

Market Segmentation

Great targeting begins with methodically segmenting your market into groups that make sense. I have frameworks that drill in and get it right the first time.

Intelligent Differentiation

Solving your target customer's problem better than everyone else is at the core of all great products. I can help you find your differentiators and make them sing.