Vancouver, BC
408 - 55 Water Street
Vancouver, BC
V6B 1A1
Point Roberts, WA
145 Tyee Dr, #3007
Point Roberts, WA
98281
Smart growth begins with a product & marketing stack that streamlines the journey towards product-market fit.
Below are some of my favorite tools that I help you leverage for faster product-market fit.
Hubspot's CRM platform has one of the most comprehensive suites of tools and integrations for marketing, sales, website content management, and customer service. Each product in the platform is powerful alone, but the real magic happens when you start using them together.
HubSpot makes it possible to get started easily with simple product-led growth motions that report customer lifecycle activity and metrics out-of-the-box, without relying on heavy-lift 3rd party integrations.
The "light bulb" moment when your users first try your product and find the key feature that brings them huge value is so incredibly important.
Appcues allows teams to create onboarding experiences inside their apps that guide the user towards the valuable stuff, and then measure how often they convert.
It all starts with understanding the true market size for your product. How many businesses are out there that would benefit from the problem you are solving? How many people at those companies can you actually market to?
These simple questions, and many other more complicated ones, can be answered with ZoomInfo. And it has an API too 😎.
If your business has multiple unconnected data sources and your team struggles to draw solid insights from them, Domo might be right for you.
Domo is a user-friendly business intelligence (BI) tool with easy multi-source ETL and dashboarding that is capable of bringing data from pretty much any CRM, payment platform, telemetry system, database or data warehouse together for a holistic view of your product usage activity and growth.
It's the elephant in the room. Everyone is using Google Analytics, but few are actually using it to its full potential.
With the advent of GA4, it has become much simpler to aggregate usage data from your website, mobile apps, and web apps into one single property for better insight into product adoption throughout your funnel. There's a lot more power under the hood in GA4 just waiting to be used.
Coaching & Implementation that supercharges your growth.