Market Sizing
Whether entering an existing market or creating an entirely new category, understanding future ROI is a critical first step to prevent sinking millions of dollars into development and marketing that goes under-returned. I help companies find Total Market Opportunity (TMO), Total Available Market (TAM), Total Serviceable Market (TSM), and Market Segment Opportunity (MSO) so that both you and your stakeholders can feel confident making big investment decisions.
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Product-Led Growth
Product-Led Growth (PLG) aligns engineering, marketing and sales teams together under a common north star. At it's core PLG leverages carefully designed processes and data analytics to simultaneously drive the searches for product-market fit and lead qualification.
PLG motions are an excellent candidate to add existing marketing or sales-led cadences, but there are several different routes that can be followed - each with pitfalls along the way.
I use BriteGrowth frameworks to help businesses define and implement their PLG strategy, as well as coach for continuous improvement and top-line growth.
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Roadmapping
The goal of a good product roadmap is to communicate both the why and the what of the thing you are building in the context of each team's goals. For both, it is critical that each roadmap item is expressed in a way that is relevant to the reader. This is why I help companies create 4 types of roadmaps, using the language and terminology that each team finds most useful and valuable:
- Executive Roadmaps focus on communicating feature prioritizations in the context of higher-level strategic initiates such as market penetration, customer satisfaction, or usage growth.
- Engineering Roadmaps are often aligned with the company's agile cadence. These roadmaps communicate features, releases, sprints and milestones in the context of product goals and themes. If not methodically managed, these roadmaps often devolve into a loosely prioritized list of technical jargon that diminishes their true usefulness.
- Internal Sales Roadmaps clearly convey feature implementation plans in the context of the benefits they provide, but expressed in a way that can be used in conversation with prospects without divulging confidential details.
- External Roadmaps are visually attractive documents designed to create excitement about your product pipeline amongst your existing customer base.
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Analytics
Product Analytics is the practice of monitoring and analyzing how users engage with your product or service. Instrumenting your web, mobile and native apps with event-driven data collection enables your business to prioritize features that create the biggest value for your customers and stop wasting resources on the ones that do not.
I help product management teams and businesses:
- Choose the analytics suite that makes the most sense for your company.
- Implement instrumentation and analysis tools that provide dashboarded insights tailored to your specific needs.
- Interpret the data and provide recommendations for future action.
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End-to-End Projects
Moving to launch a new product is a big deal. Whether you have an existing product management team and just need to bolster it for the next project or want to start managing your product development differently, BriteGrowth can help apply tailored and repeatable frameworks that set you up for success every time.
- Product-Led Growth Coaching and Guidance
- Full-cycle Market Research and Analytics
- End-to-end Product Roadmapping and Management
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Focus your teams on discovering and delivering what really matters to your ideal customer
