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Vancouver, BC
408 - 55 Water Street
Vancouver, BC
V6B 1A1

Point Roberts, WA
145 Tyee Dr, #3007
Point Roberts, WA
98281

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Hi, I'm Greg.

In 2001, I embarked on my career journey with a true passion for driving innovation through impactful engineering and leadership.  After developing software for some of the biggest automotive OEMs in the world, and leading engineering teams through complex certification processes, I transitioned to the fast-paced domain of SaaS startups and hyper-growth.

With an executive MBA, I leveraged my technical background at LiveSwitch Inc. to market a complex suite of developer-oriented products, built collaborative upstream and downstream partnerships, and 5X'd revenue over my tenures as VP Marketing, VP Business Development, and VP New Products, leading to an eventual 15MM acquisition.

Now, I use everything I've learned over the past 20+ years to advise startups and mature businesses how to systematically exceed revenue growth objectives and unlock innovation.
Hi I'm Greg.
Companies I've Worked With
  • akamai_logo
  • aws_logo
  • oracle-logo
  • famous-group-black-logo
  • daimler_logo
  • volvo_logo
  • paccar_logo
  • cummins_logo
  • caterpillar_logo
Processes
Frameworks
Coaching
Products
Greg is gazing philosophically at the birds thinking about product-led growth.

What I Do.

I guide companies along their path toward revenue growth using a comprehensive set of frameworks and processes that help get it right the first time.

 

With solid strategies built at the intersection of Product Management and Product Marketing, I provide coaching and hands-on implementation services that make a difference.

Why I Do It.

Building is my passion.  I love rolling up my sleeves and doing the hard work needed to truly make a difference for my clients.  Whether I am doing the building myself, or guiding businesses along their journey, nothing brings me more satisfaction than seeing my clients reach their product and revenue goals.

 

My brand promise:
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Attention to Detail

The devil may be in the details, but it's also where the magic happens.  I'll always be searching for the small things that make a big difference.
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Service Excellence

Each client gets 100% of my attention.  Whether I am coaching 1:1, leading your team, or doing a hands-on implementation, I am committed to providing first-rate service each and every time. 
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Open Communication

Open and honest conversations pave the way to growth.  I'll always be transparent about your project's progress, status and outcomes.

Product-Driven
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Schedule a call to find out how I can help.

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